Askari Life and UBL Partner to Redefine Bancassurance with Innovative, Customer-Centric Solutions

Askari Life Assurance Company Limited and United Bank Limited (UBL)have entered into a landmark Bancassurance partnership, setting a new benchmark for innovation and customer-centricity in the insurance and banking landscape. This collaboration brings together Askari Life's insurance expertise with UBL's largest branch network in Pakistan to deliver next-generation savings and protection solutions to customers nationwide.

The partnership introduces exclusive offerings such as the Askari Betterlife Azaadi Plan, Askari Betterlife Khushhal Kal Plan, and Askari Betterlife Mehfooz Kal Plan. These plans are thoughtfully designed to combine long-term financial protection with value-driven savings, featuring enhanced transparency, flexible tenures, a first-year advance bonus, and attractive loyalty bonuses that help customers build stronger cash values while securing their financial future.

The agreement was formally signed by Mr. Abdul Aleem Qureshi, Group Executive, Branch Banking Group, UBL, and Mr. Jehanzeb Zafar, Chief Executive Officer, Askari Life, in the presence of senior leadership from both organizations, marking a significant step forward in redefining Bancassurance through innovation and a customer-first approach.